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Our Story

Welcome to "Joy Baby," your go-to destination for all things household, especially for babies and kids! Proudly based in Melbourne, we serve families across Australia and around the globe.

Established in 2010, our journey began with the arrival of our first child, sparking a quest for quality baby products without the hefty price tag. Thus, the idea was born to design and import our own, ensuring affordability without compromising on safety or quality.

Starting from humble beginnings in our garage, our dedication to crafting exceptional products quickly outgrew the space, leading to the expansion of our warehouse in Campbellfield. With a focus on meeting or exceeding Australian safety standards, our "All 4 Kids" and "Joy Baby" branded products are meticulously designed with your child's well-being in mind.

In 2014, our passion extended to kids' furniture and toys, prompting the move to a larger warehouse and the addition of our first non-family staff member. By 2016, our reach expanded further with the establishment of our Sydney warehouse and partnerships with top Australian and international suppliers, bringing over 200 new products to Aussie families.

Today, our online store boasts over 100 brands and 3000 products, while our Campbellfield showroom showcases 60+ brands for our customers to explore. With a dedicated team of six working tirelessly Monday to Friday, we maintain strong relationships with our overseas design teams and manufacturers, ensuring that only the best products make it to your doorstep.

Our vision is simple: to continue bringing wonderful baby gear and kids' stuff from around the world to Australian families at affordable prices. We strive to make life a little easier and more enjoyable for you and your loved ones.

For any inquiries or assistance, don't hesitate to contact us at 03 9357 5981 or via email at info@joybaby.com.au. Our friendly staff is here to help and ensure your experience with us is nothing short of fantastic.